“Carson used to participate quite regularly, but it’s been 25 years since we last participated,” Mayor Robles said. “As we are celebrating our 50th anniversary, we made a decision to focus our efforts and reapply to participate in this grandaddy-of-them-all parades on New Year’s Day.
Robles said he wanted to include Goodyear blimp and IKEA signage on the float but was denied by the Pasadena Tournament of Roses’ Executive Committee. Carson is home to one of only three Goodyear blimp bases in the country as well as one of only two IKEA stores in L.A. County.
The city contracted with Fiesta Parade Floats, the self-described “longest tenured builder in the Rose Parade” in Irwindale at a cost of $275,000. The company built the city’s last award-winning float in 1990 — it featured Betty Boop in a hot yellow convertible and received the Governor’s Trophy for the best depiction of life in California.
But money troubles forced the city to stop participating in the iconic “festival of flowers” that precedes the Rose Bowl game in Pasadena.
See this past weeks preparation for the City of Carson float below: